Privacy Policy

Effective Date: October 7th, 2024

At La Rosita Fresh Market, we value the privacy of our customers and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard the information you provide when visiting our website, using our in-store services, or interacting with us through delivery partners.

1. Information We Collect

We gather personal information to improve your shopping experience and provide our services effectively. The types of information we collect include:

• In-Store Purchases: While we process payment information in-store, we do not retain this information. We may collect your name, email address, and physical address for receipt and order purposes.
• Newsletter Sign-Up: We collect your email address when you sign up for our newsletter, which includes weekly ads and promotions.
• Contact Forms: We collect your information when you contact us through the website.
• Video Surveillance: Our stores and parking lots are equipped with security cameras (CCTV) for safety and security purposes.

In-Store WiFi: When you connect to our free WiFi service, we collect:

• • Device MAC address
  • Connection time and duration
  • Pages visited while using our WiFi
  • Bandwidth usage

Delivery Services: When you order through our delivery partners (e.g., Uber Eats):

• • Delivery address
  • Order details
  • Contact information
  • Order preferences

2. How We Collect Information

We collect personal information when you:

• Make a purchase in-store
• Subscribe to our newsletter
• Use contact forms or communicate with us directly
• Visit our stores (video surveillance)
• Connect to our in-store WiFi
• Place delivery orders through our partners

3. How We Use Your Information

We use the information we collect for the following purposes:

• Payment Processing: Information is used to complete in-store transactions
• Email Marketing: We send newsletters that include our weekly ad and promotions
• Website Improvements: We use analytics tools to understand how visitors use our website to improve user experience
• Security: Video surveillance footage is used to prevent theft, ensure safety, and assist with security incidents
• WiFi Service: To provide and maintain our free WiFi service and ensure appropriate usage
• Delivery Fulfillment: To process and fulfill delivery orders through our partners

4. Information Sharing with Third Parties

We may share your information with third-party vendors for specific services, including:

• Payment Processors: To facilitate in-store payments
• Analytics Tools: We use Google Analytics to track and analyze website traffic and user behavior
• Law Enforcement: We may share information, including security footage, when required by law or in response to valid legal requests
• Delivery Partners: We share necessary order information with delivery services (e.g., Uber Eats) to fulfill your orders
• WiFi Service Provider: Technical information related to WiFi service maintenance and security

5. Data Security

We are committed to safeguarding your personal information. We use:

• Encryption: To protect sensitive data
• Secure Servers: To store information securely
• Restricted Access: Access to data is limited to authorized personnel only
• Regular Security Reviews: We periodically assess and update our security measures
• WiFi Security: Implementation of current security protocols for our public WiFi network

6. Your Rights

You have the right to:

• Unsubscribe from newsletters at any time by clicking the "unsubscribe" link in our emails
• Request access to your personal information
• Request correction of inaccurate personal information
• Request deletion of your personal information where applicable
• Opt out of WiFi tracking by not connecting to our network

7. Cookies and Tracking Technologies

We use cookies and similar technologies like Google Analytics for the following purposes:

• Website Analytics: To understand how visitors use our website
• Improved User Experience: To enhance website functionality based on user activity
• WiFi Service: To maintain and improve our in-store WiFi service

8. Children's Privacy

We do not knowingly collect or target personal information from individuals under the age of 13. If we become aware that we have collected such information, we will take steps to delete it.

9. Security Breach Notification

In the event of a data breach that compromises your personal information, we will:

• Notify affected individuals promptly via email or mail
• Provide information about what occurred and steps we're taking
• Offer guidance on protecting yourself from potential harm

10. Policy Updates

We may update this Privacy Policy from time to time. Changes will be posted on our website, so we encourage you to check back periodically to stay informed.

11. Contact Information

If you have any questions or concerns about this Privacy Policy, please contact us at:

La Rosita Fresh Market Fresh Market
500 North Ave
Glendale Heights, IL 60139-3119
ph.: (630) 534-6890

Privacy-related inquiries are handled during regular business hours, Monday through Friday, 9:00 AM to 5:00 PM Central Time.